• Home
  • Services
    • Bookkeeping
    • Consulting for QuickBooks®
    • Cloud Accounting
  • Products
    • QuickBooks Online
    • QuickBooks Online Advanced
    • QuickBooks Enterprise Solutions
    • QuickBooks Point of Sale
    • QuickBooks Payments
  • Industries
    • Services
    • Retail
    • eCommerce
  • Resources
    • Resources
    • Mobile Accounting
  • Blog
  • About
  • Contact
    (770) 765-1846 | sonya@thebusybeebookkeeper.com
    August 27, 2020

    Six Fun Ideas to Bring into Your Marketing

    Sonya Ames Business Tips, Marketing Tips

    ShareTweetPinterestLinkedin

    The purpose of marketing is, in part, about creating relationships with customers and prospects. While traditional advertising is a standard way of letting prospects know more about you, it’s not always the most creative way to connect.

    To spice up your marketing, let’s explore six unusual ways to connect with customers.

    1. Celebrate an obscure or fun holiday.

    For example, August 27 is National Just Because Day.  It’s a day to do random things, which can be pretty easily tied to whatever your service or product is.

    You can do something as small as send an email or as big as hosting a live event on the holiday you choose.

    2. Feature a customer or staff member.

    A great way for customers to get to know your team and for your team to get to know your customers is to feature them in a short writeup that you post or send out.

    Make this fun by sharing things like favorite ice cream, activity they would love to do, country they want to visit most, most fun responsibility they have at work, favorite purchase from you, and more.

    3. Highlight community work.

    Does your organization have a favorite charity?  If so, share experiences with your customers.  Many customers value and prefer to support businesses that make community contributions.

    Go as far as holding a volunteer day or do as little as a writeup for donations in your newsletter.

    4. Take a survey.

    When is the last time you’ve been asked a “deep” question?  Send a survey that asks your colleagues and customers a question like what inspires them.  Then share the results, with their permission, of course.

    This type of activity can lead to meaningful conversations and a deeper connection with your customers.  It may also provide great insight into how you can connect with what’s important to your clients.

    5. Provide a gift guide.

    Is it close to Christmas or another holiday where gifts are exchanged?  If so, your customer might benefit from a gift guide you can put together.

    You don’t have to own a retail store to benefit from this idea.  Service organizations can provide gift certificate and other ideas in their gift guides.  And you don’t always have to list only your own items. Add your customers’ and suppliers’ items and make it one big “business family” affair.

    6. Tell people a story.

    Do you remember your first sale?  Write a story about your first sale, the first day you opened your new location, your first hire, or another fun business milestone.

    People love hearing stories about how others got started.  Don’t be so private that you miss out on this wonderful way to connect with clients.

    Try these six fresh marketing ideas to create a meaningful connection with your customers and prospects, and watch your relationships blossom.

    Watch Out for These Five Common Accounts Payable Errors What to Do When an Employee Is Terminated

    Related Posts

    Business Growth, Business Tips, Money Management

    The 13-Week Cash Flow Forecast

    Business Growth, Business Tips

    Building a Continuity Plan for Your Business

    Business Tips, Cool Tech Tools

    Cool Tech Tools: Easy Ways to Create Video Graphics

    Monthly Archives

    Categories

    • Accounting (21)
    • Accounting Software (2)
    • Bookkeeping (1)
    • Bookkeeping Tips (5)
    • Business Development (13)
    • Business Growth (9)
    • Business Tips (52)
    • Cool Tech Tools (12)
    • Cost-Saving Tips (1)
    • Customer Service Tips (4)
    • Decision-Making Tips (1)
    • Expense Reduction Tips (2)
    • Finance Management (1)
    • Management Tips (8)
    • Marketing Tips (1)
    • Money Management (1)
    • Payroll Tips (3)
    • Personal Development (5)
    • Profitability Tips (5)
    • Tax (3)
    • Technology (1)
    • Time Management Tips (3)
      • Services
      • Products
      • Industries
      • Resources
      • Blog
      • About
      • Contact

      Contact Us

      Bookkeeping Services and Services for QuickBooks®

      Busy Bee Bookkeeper

      (770) 765-1846 | sonya@thebusybeebookkeeper.com

      300 Colonial Center Parkway, STE 100N
      Roswell, GA 30076


      Intuit, QuickBooks, and QuickBooks ProAdvisor are registered trademarks of Intuit Inc. Used with permission under the QuickBooks ProAdvisor Agreement.
      © 2021
      Copyright Busy Bee Bookkeeper | Site Design by Accelerator Websites